Blarney Woollen Mills Nominated at Digital Marketing Awards 2025
We are honoured to announce that Blarney Woollen Mills has been nominated for Best Website – 20 or More Employees at the Digital Marketing Awards 2025.
This nomination reflects the care and thought that has gone into building a website that not only supports our business but also shares our story. Our website is more than a place to shop. It is where people come to connect with Irish heritage, discover meaningful pieces, and experience the values that define who we are.
Building a Website That Reflects Our Values
We wanted to design a space that felt calm, thoughtful and true to our roots. From the layout and typography to the photography and tone of voice, every detail was chosen with care. The goal was always to create something beautiful that also felt easy to use.
Over the past year, we’ve worked to improve the customer experience, simplify navigation, and ensure that our most loved collections are easy to browse and enjoy. Whether you are exploring our Aran knitwear, learning about our heritage, or catching up on the Woollen Way blog, we hope your visit feels considered from start to finish.
What the Digital Marketing Awards 2025 Represent
The Digital Marketing Awards celebrate excellence in web design, user experience and brand storytelling. To be shortlisted in a category alongside so many outstanding Irish businesses is something we are deeply proud of. It validates the time, effort and care we’ve put into building something that feels honest and lasting.
Our Thanks to Granite
We want to thank our long-time web development partners, Granite. Their creativity, patience and technical support helped turn our ideas into a finished site that truly feels like us. This nomination belongs to them as much as it does to us.
Experience the Site
To see the site for yourself, visit our homepage. Thank you for supporting Irish craft and helping us share it with the world.
