Exclusive Footage Behind the Scenes: Blarney Woolen Mills Photoshoot

• Concept Development: First, define the concept and goals for the photoshoot. Understand the brand’s identity, target audience, and specific products that will be featured. Create mood boards to establish the desired aesthetic and set the creative direction.
• Location Scouting: Next, choose a location that aligns with the concept. Whether it’s a studio, urban setting, or outdoor environment, consider the lighting and logistical requirements of each option.
• Model Selection: Then, select models who embody the brand’s image. For menswear, ensure that factors like body type, age, and style resonate with the target market.
• Wardrobe Preparation: Meanwhile, the stylist assembles the outfits, including clothing, accessories, and footwear. They meticulously clean, press, and tailor each item to ensure a perfect fit for the models.
• Equipment Setup: Simultaneously, the photographer and their team prepare all necessary equipment, such as cameras, lenses, lighting gear, and backdrops. They also create a shot list to ensure all required images are captured efficiently.

Day of the Photoshoot

• Set Up the Space: Arrive early to set up the location or studio. Arrange the backdrop, adjust the lighting, and organize the wardrobe and accessories to create an efficient workspace.
• Hair and Makeup: Next, models undergo hair and makeup styling. Even for menswear, subtle touch-ups can significantly enhance the final images.
• Wardrobe Fitting: Once the models are ready, they try on the outfits. Any last-minute adjustments are made to ensure everything fits perfectly, enhancing the overall presentation.
• Test Shots: The photographer then takes a few test shots to check lighting, camera settings, and composition. Adjustments are made as needed to achieve the desired look.
• Posing and Direction: Throughout the shoot, the photographer and stylist work closely with the model, guiding them on poses that highlight the clothing’s best features. For menswear, poses should reflect the style of the clothing, whether casual, formal, or sporty.
• Continuous Review: Throughout the shoot, the team reviews images on the spot to ensure they align with the concept’s vision. Adjustments in lighting, angles, or styling are made as needed to perfect each shot.

Post-Production

• Image Selection: After the shoot, the photographer and client review all the images and select the best ones. This step is crucial for ensuring the photos meet the brand’s standards and goals.
• Editing and Retouching: Next, the selected images undergo post-processing. This includes color correction, retouching skin and clothing, and removing any imperfections to enhance the image while maintaining a natural look.
• Consistency Check: After editing, all images are checked for consistency in lighting, color balance, and overall tone, ensuring they look cohesive when viewed as a collection.
• Final Approval: The edited images are then sent to the client for final approval. Any requested changes are made before the images are finalized to ensure complete satisfaction.
• File Delivery: Finally, the completed images are delivered in the required formats, optimized for both web and print use, ensuring high quality across all platforms.